Mr. Booker Goes To Washington

Originally posted on Fans Without Footprints™:

Films Without Footprints team on location with Cory Booker

Films Without Footprints team on location with Cory Booker

Films Without Footprints (part of the FWF franchise) believes in and congratulates NJ’s newest senator Cory Booker! Well deserved. Now get down there and put some function in the current state of dysfunction.

For your viewing pleasure here is the campaign spot we produced for his Newark mayoral victory. View the case study here and see how this production supported Newark’s Branch Brook Park Alliance.

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Cheeky? Sure. Douchebaggy? Probably.

Originally posted on Fans Without Footprints™:

Just today we were asked by a member of the Green Sports Alliance to “refrain from regularly making your FWF facebook and twitter posts be cheeky slaps at the real accomplishments of the teams/leagues/alliance as if fans are the only way to bring about change in the sports industry…”

While we acknowledge our posts of late have erred on the side of “cheeky” and some have been down right “douchebaggy” our intent is not to go negative but rather point out the broader context of sports/teams not aggressively seeking fan engagement in the name of sustainability. And we will continue to do so until the leaders of the #greensports movement embrace fan engagement programs (be it FWF or any other) with the same energy they have put against the greening of their operations.

Look, we are fans of any actions meant to green up sports and have repeatedly highlighted…

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Rewards app with a side of features and extra sauce

Our restaurant rewards demo is coming very soon. Email harry.groome@gmail.com and you’ll be the 1st to get the links (iOS and Android).

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Career Adjustment

Inspired by the results of recent interviews, reality and of course, Arrested Development.

 

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BREAKING: Custom Rewards Apps Ready to Roll in 90 Days!

NEWS FLASH: The Rewardinator Engine has just begun construction and custom rewards apps will begin coming off the line in 90 days.  Good for all products and services wanting to reward their customers. Call now to get yours! 781.483.3399

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WANTED ALIVE

WANTED

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Let The Rewardinator help you top that #

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Dragon and Nuance brand video

File this one under: CREATION OVER FRUSTRATION.

Went in for a series of interviews with Nuance Communications. Makers of Dragon speech recognition software. Great company. Great people. Great products. Thought it was going to be a good fit. Didn’t get the job. I was bummed. Went back that afternoon and cranked out a video with a few ideas I had for their brand. Let me know what you think. On strategy? Fits with their brand? Right approach? Waste of time?

***BTW, “Unleash Your Inner Dragon” and “Nobody Knows You Like Nuance” are lines I came up with all by myself.

If you like what you see you gotta ask yourself:

“How come I am not working with HG for hire this year?”

View Harry Groome's profile on LinkedIn

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HG for hire: Here to help

View my profile on LinkedIn:

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Leaving the facebook: It’s Now Or Never

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Still #winning with Charlie Sheen

Use your smartphone/tablet and your layar app to see if Charlie thinks his mug is a winner or a loser.

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If you like what you see you gotta ask yourself: “How come I am not working with HG for hire this year?”

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The Lance Armstrong Truth App


Use your smartphone/tablet and your layar app to get to the bottom of this whole Lance Armstrong debacle.

If you like what you see you gotta ask yourself: “How come I am not working with HG for hire this year?”

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The Cup 1/2 full

 

Use your smartphone/tablet and your layar app to watch The Cup come to life. Aaah, the good old days.

If you like what you see you gotta ask yourself: “How come I am not working with HG for hire this year?”

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Awake The Flavor

Use your smartphone/tablet and your layar app to watch MoGo’s Winter Frost mouthguard burst to life.

You’ll be able to follow MoGo on twitter and facebook, see an educational video explaining the difference between regular and MoGo mouthguards, and with a touch of the screen buy your very own MoGo.

Bring flat and everyday promotions, displays, ads, posts, and packaging to life and leave the competition “shocked” and dismayed.

If you like what you see you gotta ask yourself: “How come I am not working with HG for hire this year?”

Scan just the mouthguard with layar here:

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The walls are rocking at Boston’s Alibi Bar + Lounge

Turn the mugshots at the Alibi Bar & Lounge into rock shows, celebrity highlight reels,  promotional billboards, and the coolest reservation booker in Boston.

Use your layar app below and watch Mick and the boys crank out a driving rendition of “Street Fighting Man” and then make a reservation for an unforgettable night at Alibi.

If you like what you see you gotta ask yourself: “How come I am not working with HG for hire this year?”

Mick's Mug

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towne stove + spirits AR test

Feast your eyes and ears on this.

A bit slow loading due the third-party AR browser but this will give an idea of the power of adding an interactive coat to a “flat” ad or post.  To view download the app for iPhone and Android at layar.com.

If you like what you see then you gotta ask yourself; “How come I am not working with HG for hire this year?”

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See the future. Be the future.

To experience the buzz download the Layar app and then scan the image below.

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NHL Lockout PSA

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Breaking Google

Supported by

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Choose from today’s branding buffet

 HG for hire

short + long-term engagements wanted:

Fans Without Footprints

marketing partners wanted:

Films Without Footprints

client, agency, and studio partners wanted:

buyarock.com

supply and $$ partners wanted:

Mojo Marketing

clients with small to large budgets wanted:

View Harry Groome's profile on LinkedIn   781.483.3399

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Slow Jammin’ Towne’s Yelp Reviews

An actual Yelp Review of Towne Stove + Spirits we put to a bit of music.  Food for thought.

See more more of my Towne creative here.

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t boone’s problem

any oldie but a goodie:

t boone pickens wanted to kick start awareness and support for his pickens plan. and before his visits to the daily show and his world media tour he ran a youtube video contest looking for the video that best communicated his plan.  well i entered and won the whole shooting match.

this win provided the momentum for the launch of fans without footprints and my journey in providing sustainable marketing solutions for all.

the video has received 19,000+ views and counting. see it here along with some kind words from t boone himself:

helping spread the word.

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towne stove and spirits’ problem

towne stove and spirits is boston’s brand spanking new 2 floor, three bar, culinary extravaganza with world famous chefs creating never before seen dishes, boston’s top booze slingers mixing heavenly potions, and a bar scene where cougars, chicks, and sharks seamlessly mingle in an ocean of excitement.

so, you ask, what’s the problem?

what i didn’t mention is that this 350 seat ball of excitement opened right in the recession’s sweet spot without a marketing budget and had to, from day 1, hit the ground running–no, FLYING.

not even considering the “if you build it they will come” approach, together with lyons group we launched an aggressive 3 month multi-layered social media blitz.

a lethal mix of building towneboston.com, powering up townetv, engaging towne’s facebook followers, tweeting real-time happenings, nurturing the all-powerful review sites, and a table turning gift card program combined to create the rocket fuel that has propelled towne to their record-breaking opening.

if you don’t believe me try to get a reservation tonight (give me a call and i may be able to help you out).

take a minute to peruse the multitude of fixes and i think you’ll agree that this is the swankiest launch campaign in towne:

let’s start with the latest eye-candy featuring towne’s valentine’s day cocktail:

and for the main course here’s lots of work supporting my twice daily multi-media posting habit:

(click for close ups)

i know this helped.

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Blazing Paddles radio spot

Click below Bluto to hear the radio commercial. Wall #8


Created by HG for hire. Produced and voiceovers by boston.com. And if you haven’t checked out RadioBDC then do it after you listen to the spot.

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A chronological look at the evolution of The Blazing Paddles name and id.

 








 

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Blazing Paddles Opening content

Green-placement Orange-placement

Wall #8

Wall #8

Blazing_Paddles_Logo Geisha the-amazing-red-solo-cup-cristophers-dream-artistry

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Blazing Paddles for sale #1

Here are two shirts for sale to the public.  I will send the print files when these are a go. 

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Wall #8

BP Wall Graphics Plan

BP Wall Graphics Plan

WALL #8

Wall #8

Wall #8

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Wallpaper Graphics

We are thinking Nixon for walls 5,6,7 (in place of the Sox scoreboard) and photos can be placed on top of the wallcovering. We tried the scoreboard and it is feeling a bit busy with everything else going on—especially with the collage of photos we have planned for the big wall (#4).

And we are seeing The Shining wallpaper (taken from the rug pattern in the movie) for #8 and possibly #3.

Here are The Shining and Nixon wallpaper images.

The Shining Wallpaper

The Shining Wallpaper

Nixon Wallpaper

Nixon Wallpaper

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Stairwell graphics

We have incorporated the bouncing balls into the Asian woman’s graphic so it now looks like she is hitting the ball that is bouncing down the stairs. We tried many balls of different sizes and depths but from a distance they look like a bunch of white dots —-very difficult to get texture. We can try a photoshoot to get the look that we discussed but I am thinking that this is a cooler and simpler way of visually leading people down stairs.

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Detail:

Bottom of Stairwell

Bottom of Stairwell

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BP Final Logos

Blazing_Paddles_Logo BPPaddleLogo

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BP Logos + Rough Ad 2/6/14

LOGOS

1.

SAUL BASS + BALLS

SAUL BASS + BALLS

2.

SAUL BASS IN A PADDLE

SAUL BASS IN A PADDLE

3.

BALLS WITH PADDLE

4.

PADDLE IN THE MIDDLE

PADDLE IN THE MIDDLE

5.

CREAMSICLE

CREAMSICLE

6.

CREAMSICLE ON BLACK

CREAMSICLE ON BLACK

7.

CREAMSICLE WITH BALLS BORDER

CREAMSICLE WITH BALLS BORDER

8.

CREAMSICLE WITH BLINKING BALLS

CREAMSICLE WITH BLINKING BALLS

 

 

 

 

 

 

 

 

 

 

 

ROUGH AD

 

COMING SOON/ BOOK YOUR TABLE NOW AD

COMING SOON/ BOOK YOUR TABLE NOW AD

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Top News Homepage Review

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