any oldie but a goodie:
t boone pickens wanted to kick start awareness and support for his pickens plan. and before his visits to the daily show and his world media tour he ran a youtube video contest looking for the video that best communicated his plan. well i entered and won the whole shooting match.
the video has received 19,000+ views and counting. see it here along with some kind words from t boone himself:
helping spread the word.