Mayor Cory Booker had a problem:
the mayor and his team needed a high impact campaign commercial but with minimal impact on the city and its resources.
the fix:
was tapped and not only delivered a spot helping propel the mayor to a 2nd term but developed the first carbon-negative political commercial ever. for real.
here was FWF’s winning formula:
(a skeleton crew of 4) + (public transportation) – (a catering truck and lots of lights) + (flip cameras) x (real people) + (newark locations) x (an eco-balancing contribution to Newark’s Branch Brook Park Alliance) =
this helped the mayor and newark.
