File this one under: CREATION OVER FRUSTRATION.

Went in for a series of interviews with Nuance Communications. Makers of Dragon speech recognition software. Great company. Great people. Great products. Thought it was going to be a good fit. Didn’t get the job. I was bummed. Went back that afternoon and cranked out a video with a few ideas I had for their brand. Let me know what you think. On strategy? Fits with their brand? Right approach? Waste of time?

***BTW, “Unleash Your Inner Dragon” and “Nobody Knows You Like Nuance” are lines I came up with all by myself.

If you like what you see you gotta ask yourself:

“How come I am not working with HG for hire this year?”